It is 9AM, the 14th of March….let the conference begin.
Maud Spencer (Managing Director, Svalson AB) welcoming the participants and giving a brief history of Svalson, its core businesses today and future plans.
Göran Carlsson (Sales Manager, Svalson AB) explaining how the Restaurant sector is becoming a growing important market for Svalson’s line of products.
Hans Otto Hæger (Managing Director, Ringfoss & Co AS Norway) sharing the winning formulas to market and sell Café au Lä in Norwegian market.
Paul Lambert Jr (General Manager, Lambert GmbH Germany), Luc Van De Wiele (Export Sales Manager, Harol Belgium NV), Simon Key (Technical Director, Crown Awnings UK), Helen Öberg (Technical Salesperson Svalson AB) and Tuomo Westerlund (Director p2w Finland) all ears and eyes to the success story presentation of Hansi.
Carl-Magnus Schöön (Sales Manager, Seaside Garden AB Sweden) listening intensely and pondering a bit...
It is not all work in the conference, but there is also some time for fun stuff and FUN we are going to have in the frozen Baltic Sea. First, everyone must try the Swedish kick...
Yes we are indeed standing in a frozen body of water...
Helen and Lilian going for a round in the frozen sea with the snowmobile.
It is the 2nd day of the conference and Linus Svensson (Technology Manager, Svalson AB) discussing product development of Café au Lä, what new features we can expect in the future and showing also the company’s production facilities.
Helen Öberg (Technical Salesperson, Svalson AB) demonstrating from her desk PC how an order is being processed.
Lilian Gonzal (Business Development,Svalson AB) giving the mechanics of the Group Activity. The group is divided into four different target segments. The Comboys are targeting the tobacco companies, the Publicans-the breweries and pubs, the Michelin Stars-the top restaurants and the Super Sizers targeting the franchise chains.
The Super Sizers: Anthony Puntoriero (Managing Director, Rocson Windows Australia), Tuomo Westerlund (Director, p2w Finland) and Rod Turvey (Managing Director, Zapp Canopy Umbrellas UK) during the brainstorming session. How many Starbucks and MacDonalds are we targeting for Café au lä?
The Cowboys: Jussi Pälve (Managing Director, p2w Finland), Paul Lambert Jr (General Manager, Lambert GmbH Germany), Carl-Magnus Schöön (Sales Manager, Seaside Garden Sweden) discussing the incoming smoking ban in Finland and how a complete outdoor solution with Café au Lä can soon be a growing phenomenon in the market.
The Michelin Stars: Simon Key (Technical Director, Crown Awnings UK), Nicoline Durup (Marketing, Profil Markiser Denmark) and Hans Otto Hæger (Managing Director, Ringfoss & Co AS) figuring out different ways how top restaurant’s key decision makers cannot say no to their proposal.
The Publicans: Christian Stentoft (Sales Manager, Profil Markiser Denmark), Jo Nilsson (Salesperson, Ringfoss & Co AS) and Luc Van De Wiele (Export Sales Manager, Harol Belgium NV) discussing how much return on investment (ROI) the pub owners will get when they have Café au Lä installed in their outdoor trade area.
Christian of The Publican Team on their modus operandi to the pub owners. "If you can have this much ROI with the extra seating capacity created by Café au Lä in your restaurant, how can you possibly refuse our proposal?”
Jussi Pälve of The Cowboys Team discussing how their proposal is a win-win strategy to all parties.
Anthony of The Super Size Team presenting their group strategy to the franchise chain sector, "Get One, Get it All”.
Simon Key of The Michelin Star Team on the different approach to top restaurant’s Prima Donnas. Location strategy, narrowing the search to the suitable restaurants, the team identified the key stages of selling and marketing Café au Lä to the top restaurant segment until to the final stage of after sales service.
Luc and Hansi discussing growing business interests in Europe for cafés, bars and restaurants.
It was a tough call for the Svalson Team to decide which group have presented the Best Sales and Marketing Strategy during the conference.
And the winner is... The Michelin Star Team! (Congratulation to Simon, Nicoline and Hansi for a job well done).
Wait... the Cowboys are requesting for a re-match... this time with the song "I Did It My Way"... The revenge of the Cowboys!
Svalson is not only proud of its product innovations, we have talent for singing too. Helen doing an Abba song for everyone.
Cheers to two wonderful days with our business partners from Europe and Australia!